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1-2qualified calls with finance leaders every week, for 6 months

A lease accounting software company selling to CFOs

Lease accounting and management software ยท IFRS 16 compliance for finance teams

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The challenge

A niche product and a senior, busy buyer. CFOs and controllers ignore anything that looks like a product pitch.

The results

  • Calls with CFOs, controllers and finance managers
  • 1 to 2 qualified calls every single week
  • 6 months of steady pipeline, week after week
  • Their ticket size$5K to $15K a year
  • MarketsIncl. Middle East, Africa
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