The campaign canvas

Build a LinkedIn campaign where every part has a job, and know exactly which part to fix when it stalls.

Day 0: question (under 50 words). Day 3-4: one insight. Day 8: a resource, and "Want it?"

Segment: one sentence a stranger could build a list from. Not "SMBs" or "anyone with a website".
Signal stack: 2 to 3 public, dated events under 90 days old that say "now".
List: filters you can save and re-run, not a bought CSV nobody checked.
Research hook: one real fact about them in the first line of message 1.
Sequence: 3 messages, a question, an insight, a resource. No calendar link until they say yes.
Content air-cover: one founder post a week your segment cares about, so your name is familiar.
Metrics: reply rate by segment, every week. It tells you which part to fix.

From Prity Kar, founder of Xpercent Growth. More like this on LinkedIn.

Keep going

More frameworks you can steal.

Decide who to message today by scoring buying signals, so you reach accounts when they are ready, not just when they fit.

ICP first. No fit, no points: a hot signal at the wrong company is still the wrong company.
Hot, 30 points: a person is acting on the problem now, like a new exec in seat or engaging with competitor content.
Warm, 20 points: the company changed in a way that creates need, like hiring SDRs, a funding round or a new office.

Get replies from people who ignored your first message, with follow-ups that give something instead of "just bumping this".

Send a resource or a list: something they can use without replying to you. The most common winner.
Ask a one-line question. Short, no pitch, answerable in 5 seconds.
Use the reverse question: "So I'm guessing this wouldn't work for you?" People love correcting you.

Turn replies into booked calls by moving the ask from the first message to after the yes.

Open with a question about them. Nothing to book, nothing to click.
Send the booking link only after they say yes, never before.
Propose two specific times in their time zone, like "Tuesday 5 pm or Wednesday 11 am your time?"

Give every LinkedIn post one job, so your content builds reach and trust and makes it easy to buy.

TOFU, reach: industry takes, news breakdowns, myth vs fact, data posts. End on a question that invites comments.
MOFU, trust: how-tos, teardowns, cheat sheets, lead magnets. End with "Comment KEYWORD" or "save this".
BOFU, convert: client stories, before/after, failure stories, the offer. End with "DM me" or a soft line.

Have Claude do the first hour of prospecting before you open LinkedIn, so you spend 20 minutes a day instead of 2 hours.

Make a Claude Project with your offer, your ICP in one paragraph, 3 past clients and why they bought, and message rules.
Connect what you already use: email, calendar, drive, and your CRM if there is a connector.
Schedule a weekday 8:30 am task: find up to 10 ICP companies that showed a buying signal in the last 7 days.

We run this every day for B2B companies. Book a 30-minute call and we will map it to your market.